Our work with Canada’s national, provincial, and local tourism boards involve a multi-year, multi-faceted campaign, including celebrity negotiation, videos, photos, and brand engagement.
From 2012-2014, we have produced 18+ videos for Canada, totalling 23m total views. After our campaign launch in May 2014, Canada recorded its highest ever level of overnight Chinese arrivals in a month (+35.9%) October 2014. For the city of Vancouver, we have produced an additional 9 videos, averaging 1.23 million views, highest at 2.4 million, with Vancouver peaking its highest ever number of Chinese visitors in 2014 (+25.8% YOY.) Generated $1MM worth of ad value.